How to use Ad scheduling in Google ads?

How to use Ad scheduling in Google ads?

Ad scheduling is a feature in Google Ads that allows you to control when your ads show. You can use ad scheduling to show your ads only during certain times of the day or week, or to show them all the time.

To use ad scheduling, follow these steps:

1. Go to your Google Ads account and click on the "Campaigns" tab.

2. Select the campaign that you want to set up ad scheduling for.

3. Click on the "Settings" tab.

4. Under the "Ad schedule" section, click on the "Edit" button.

5. In the "Ad schedule" window, you can choose to show your ads all the time, or you can select specific times of the day or week when you want your ads to show.

6. Click on the "Save" button to save your changes.

Here are some tips for using ad scheduling:

• Consider your business hours. If your business is only open during certain hours of the day, you may want to only show your ads during those hours. This will help you save money on ad spend and ensure that your ads are seen by people who are most likely to be interested in them.

• Track your results. After you have set up ad scheduling, it is important to track your results to see how it is affecting your campaign performance. You can use the "Ad schedule" report in Google Ads to see how many impressions and clicks your ads are getting during different times of the day or week.

• Make adjustments as needed. If you are not seeing the results you want, you may need to adjust your ad scheduling settings. For example, you may need to show your ads during different times of the day or week, or you may need to change the days of the week when you show your ads.

Ad scheduling can be a helpful way to improve the performance of your Google Ads campaigns. By carefully considering your business hours and tracking your results, you can use ad scheduling to show your ads to the right people at the right time.

Here are some additional things to keep in mind when using ad scheduling:

• Ad scheduling is only available for certain campaign types.

• You can't set ad scheduling for individual keywords.

• Ad scheduling is not a guarantee that your ads will show during the specified times. Google Ads will still show your ads if it thinks they are likely to be clicked on, even if it is outside of your scheduled times.

How to properly implement Dayparting

Here are the steps on how to properly implement dayparting in Google Ads:

1. Gather data. The first step is to gather data on when your target audience is most likely to be online and searching for your products or services. You can use Google Analytics to see when your website traffic is highest, or you can use Google Ads' Audience Insights report to see when your target audience is most active online.

2. Set goals. What do you want to achieve with dayparting? Do you want to increase website traffic? Generate leads? Drive sales? Once you know your goals, you can start to create a dayparting schedule that will help you achieve them.

3. Choose the right times. Once you know when your target audience is most active online, you can start to choose the right times to show your ads. You may want to show your ads during peak traffic times, or you may want to show them during off-peak times when your competition is less likely to be bidding.

4. Experiment. There is no one-size-fits-all approach to dayparting. The best times to show your ads will vary depending on your business, your target audience, and your budget. Experiment with different times and see what works best for you.

5. Track your results. Once you have implemented dayparting, it is important to track your results to see if it is having the desired effect. You can use the "Ad schedule" report in Google Ads to see how many impressions and clicks your ads are getting during different times of the day or week.

By following these steps, you can properly implement dayparting in Google Ads and improve the performance of your campaigns.

Here are some additional tips for implementing dayparting:

• Consider your budget. If you have a limited budget, you may want to focus on showing your ads during peak traffic times when your target audience is most likely to be online.

• Use bid adjustments. You can use bid adjustments to increase or decrease your bids for specific times of the day or week. This can be a helpful way to ensure that your ads are seen by the right people at the right time.

• Monitor your results. It is important to monitor your results after you have implemented dayparting to see if it is having the desired effect. You can use the "Ad schedule" report in Google Ads to see how many impressions and clicks your ads are getting during different times of the day or week.

• Make adjustments as needed. If you are not seeing the results you want, you may need to adjust your dayparting settings. For example, you may need to show your ads during different times of the day or week, or you may need to change the days of the week when you show your ads.

By following these tips, you can properly implement dayparting in Google Ads and improve the performance of your campaigns.

I hope this helps! Let me know if you have any other questions.