What is Google Ads Customer list and How does it work?

C.A. Renegado & Grace Ramal

8/18/20233 min read

What is Google ads customer list?

A Google Ads custom list is a collection of users who have been identified as being interested in your products or services. You can create custom lists based on your own data, such as customer email addresses or purchase history, or you can use Google's data to create lists of people who have visited your website or interacted with your ads.

There are two main types of custom lists:

  • Customer lists: These lists are created from your own data, such as email addresses, phone numbers, or purchase history.

  • Audience lists: These lists are created from Google's data, such as people who have visited your website or interacted with your ads.

You can use custom lists to target your ads more precisely. For example, you could create a custom list of people who have visited your website but have not yet made a purchase. You could then target these people with ads for products or services that they have shown an interest in.

To create a custom list in Google Ads, follow these steps:

  1. Go to your Google Ads account and click on the "Tools" icon.

  2. Select "Shared library" from the drop-down menu.

  3. Click on "Audience manager".

  4. Click on the "Audiences" tab.

  5. Click on the "Create audience" button.

  6. Select "Custom list" from the drop-down menu.

  7. Give your list a name and choose the type of list you want to create.

  8. If you are creating a customer list, upload your data file.

  9. If you are creating an audience list, select the criteria you want to use to create your list.

  10. Click on the "Create" button.

Once you have created a custom list, you can add it to your ad targeting. To do this, go to your campaign and click on the "Targeting" tab. Under "Audiences", select the custom list that you want to use.

Custom lists can be a powerful way to target your ads more precisely and improve your results. If you are not already using them, I encourage you to give them a try.

Here are some additional resources that you may find helpful:

How does Google Ads Customer list work?

Google Ads Customer Lists work by matching your list of customer data to Google's vast database of users. When a user visits a Google property (such as Google Search or YouTube), Google can match them to your list and show them your ads.

There are two main types of Google Ads Custom Lists:

  • Customer lists: These lists are created from your own data, such as email addresses, phone numbers, or purchase history.

  • Audience lists: These lists are created from Google's data, such as people who have visited your website or interacted with your ads.

To create a custom list in Google Ads, you will need to:

  1. Gather your customer data. This could be email addresses, phone numbers, or purchase history.

  2. Upload your data to Google Ads.

  3. Choose the type of list you want to create.

  4. Set a membership duration. This is how long you want users to remain on your list.

Once you have created a custom list, you can add it to your ad targeting. To do this, go to your campaign and click on the "Targeting" tab. Under "Audiences", select the custom list that you want to use.

Google Ads Custom Lists can be a powerful way to target your ads more precisely and improve your results. Here are some of the benefits of using Google Ads Custom Lists:

  • Increased targeting accuracy: Custom lists allow you to target your ads to people who are more likely to be interested in your products or services. This can lead to better results and a higher return on investment (ROI).

  • Reduced ad spend: By targeting your ads more precisely, you can reduce your ad spend and get more out of your budget.

  • Improved customer lifetime value: Custom lists can help you to re-engage with past customers and encourage them to make repeat purchases. This can lead to increased customer lifetime value (CLV).

If you are looking to improve the targeting of your Google Ads campaigns, I recommend using custom lists. They are a powerful tool that can help you to reach your target audience more effectively and improve your results.

Here are some additional resources that you may find helpful:

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